Ask A PPC: How Do I Get A Job At A PPC Agency
This month’s “Ask A PPC” question is particularly significant because the job market has been quite volatile.
“How do I get a job with a PPC agency when I have only worked in-house. What experience would they want?” – Karl Toronto
It’s understandable that people want to know which skills employers seek when hiring for a PPC team. There can be a disparity between what people think they need and what the market actually demands.
We’ll delve into some data and commentary to explain why various traits are valued.
It’s crucial to understand that the ideal candidates will be versatile and have an aptitude for all aspects of digital marketing.
However, no one can excel at everything, so leveraging your strengths or preferences is beneficial.
Ensure that you’re securing the best role for yourself while the company hiring you finds the best fit for them.
Here Are The Essential Skills
- Analytics.
- Creativity.
- Ad network knowledge.
- Willingness to test/learn.
- Culture fit.
Discrepancy Between Market Demands And Perceived Needs
I conducted a poll on my LinkedIn to gauge the skills desired by current employers and practitioners.